Master of Ceremonies Bryan Garner with Florida, Power and Light announced the names of the winners, while FPRA Chapter President Krista Garofalo presented the awards along with FPRA State Vice President of Professional Development Cindy Rodriguez and Vice President of Chapter Services Courtney Holmes.
Beverly Bevis Jones was awarded Communicator of the Year for a for-profit business. The award was for her work on behalf of her client, Goldstein, Schmitt and Wade, PL., specifically their donation of billboard advertising to hundreds of non- profits. For the last three years, Beverly has managed the use of the digital billboard at Kanner Highway and Monterey Avenue so that non-profit organizations can advertise their fundraising events and mission messages.
Beverly developed broad guidelines for the use of the popular electronic billboard on which Ms. Goldstein advertises. A non-profit can request use of the billboard by filling out a simple form, and once approved, the non-profit’s message runs for one day or up to ten. No money changes hands, and both the for-profit business and the non-profit organization benefit from the transaction.
Beverly uses her extensive knowledge of advertising and graphics to make certain that the non-profit’s message is advertised properly and looks both professional and attractive. Lamar billboard does the actual design, with Beverly’s art and copy direction.
“The billboard image is larger than life and I know it can be a very powerful tool. However, you need to edit your message carefully and make sure that the board can be read quickly while in traffic,” Beverly tells non-profit organizations that seek Ms. Goldstein’s assistance.
Law firms are highly regulated in their advertising, and they need creative ways to promote their services and to enhance their image. The billboard project has not only met strict professional guidelines and enhanced the image of the law firm; it has also helped hundreds of non-profits throughout the community.
Lauri J. Goldstein is pleased that there is a way she can help so many organizations reach their audience and attract new supporters as well.