PRLog (Press Release)
- May 7, 2012 -
ImpactRx, a Symphony Technology Group (STG) company and the pioneer in measuring the impact of promotion on physicians’ attitudes and prescribing behavior, announced today that Ewa J. Kleczyk, PhD, Senior Director, Consulting Analytics, was honored as an industry Rising Star by the Healthcare Businesswomen’
s Association (HBA) at its 23rd annual Woman of the Year (WOTY) award luncheon yesterday at the New York City Hilton.
HBA Rising Stars are professionals in various sectors of the healthcare industry and represent several career stages and disciplines. Each year, only HBA Corporate Partners are invited to designate a Rising Star. The award demonstrates corporate recognition of the outstanding performance and commitment to excellence of the Rising Stars, who contribute on a daily basis to their companies’ successes. The Rising Stars are inspiring leaders, role models to others and are individually recognized for their vision, dedication, and action.
As Senior Director, Consulting Analytics, Ewa’s responsibilities include leading ImpactRx’s LaunchAdvantage product strategy and market potential analytics as well as its promotional campaign development and assessment engagements. She received her PhD in Economics from Virginia Tech in 2008.
She has given presentations in the areas of healthcare and economics at several conferences including Pharmaceutical Marketing Research Group, Pharmaceutical Business Intelligence Research Group, Marketing Research Association and Harvard University’s Global Conference on Business and Economics. She has been published in peer and non-peer reviewed journals including Risk Management Trends, Journal of Medical Marketing, Marketing Bulletin, American Journal of Water Works, and International Journal of Business & Economics. She is a member of the Editorial Board for Business and Economics Research sponsored by Macrothink Institute.
Ewa has been involved in several women’s organizations including the National Women’s Association. In 2008, she was recognized with the Top 5 Business Women’s Award from the New Directions Chapter of the American Business Women’s Association. She has a passion for Mathematics and Economics and teaches, mentors, and encourages women to pursue careers in such areas.
“Ewa is exceptionally passionate about her work and represents the heart of our team. Her strengths include great knowledge of the methodological details of our offerings as well as a strong set of business development skills,” says David Gascoigne, ImpactRx’s Executive Vice President, Consulting Analytics. “She is a great asset in bringing in new business as well as in contributing to the delivery component of her work. She also contributes strongly to development initiatives and publications while serving as a mentor,” Gascoigne states.
ImpactRx is the leading provider of consultative and analytically-
based commercial effectiveness solutions to the healthcare industry. Powered by its longitudinal and normative data assets, ImpactRx’s consulting analytics and custom research capabilities provide unparalleled insight into the dynamics of the biopharmaceutical marketplace. Through its i-enabled network of more than 4,000 targeted physicians and its proprietary, state-of-the-
art research technology, ImpactRx captures not only physician treatment decisions in response to promotion, but also the attitudes, perceptions and beliefs underlying those decisions. The integration of its comprehensive behavioral and attitudinal data with its innovative consulting analytics, global research expertise and therapeutic knowledge enables ImpactRx to deliver breakthrough solutions to its clients. These solutions empower clients to improve brand performance by making more informed and effective decisions around marketing strategy, field and channel execution and pre-launch and launch planning. ImpactRx is a Symphony Technology Group company (www.symphonytg.com)
and AlphaDetail (www.alphadetail.com)
is ImpactRx’s global custom market research unit. For more information, visit: www.impactrx.com.
About The HBA
The Healthcare Businesswomen’
s Association (HBA; www.hbanet.org)
is in its fourth decade as a global not-for-profit organization dedicated to furthering the advancement of women in healthcare worldwide. With 15 chapters throughout the US and in Europe, the HBA is headquartered in New Jersey with offices in Philadelphia and Research Triangle Park. The HBA provides educational opportunities for women and men to develop cutting-edge healthcare industry knowledge and leadership skills; recognizes outstanding women and men in the industry; provides opportunities for networking; creates greater visibility for women in the industry; fosters mentoring relationships and serves as a conduit and sponsor for research on career advancement issues. HBA has nearly 6,000 individual members and 120 Corporate Partners. It is widely recognized as the catalyst for leadership development of women in healthcare worldwide, and was named by Leadership Excellence as having one of the top 100 Leadership Development programs in North America for the last three years. For more information, visit www.hbanet.org. To read about all of the 2012 Rising Star honorees, please go to http://www.hbanet.org/2012-rising-stars
# # #Photo: