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Sher Singh expands its Leadership Band

New Delhi, April, 2012: Sher Singh today announced the appointment ofMr. ShyamSukhramani as the Chief Marketing Officer. Prior to joining Sher Singh, Shyam had been associated with Levi Strauss & Co.for more than 15 years.

May 7, 2012 - PRLog -- New Delhi, April, 2012:Sher Singh today announced the appointment ofMr. ShyamSukhramani as the Chief Marketing Officer. Prior to joining Sher Singh, Shyam had been associated with Levi Strauss & Co.for more than 15 years. For Levi’s, Shyam has successfully handled roleslikeGlobal Merchandising Director, Director Hub Merchandising for Asia Pacific Divisionamongst others. He has tremendously contributed in the growth and success of the organization ever since.
“I am extremely delighted at this opportunity of associating with Sher Singh which is the world's first global lifestyle brand from India. I am looking forward to bring in all my experience to Sher Singh and use it in the best possible way. Sher Singh is finding its standing in a very competitive e-commerce market which offers a whole lot of opportunities. With a host of players vying for the top spot, it becomes a strong challenge for me after my long stint at Levi’s to contribute to the growth and success of Sher Singh” said Mr. ShyamSukhramani, Chief Marketing Officer, Sher Singh.
"This is an exciting time in our company's evolution." saidMr. Sunjay Guleria, CEO, Sher Singh. He further added, "We continue to strengthen our leadership team to ensure we have a solid foundation to support our focus on growth – across our services and products. We believe Mr. Sukhramani’s in-depth knowledge in the marketing and merchandising domain relevant to the retail industry will enable him to have significant impact in expanding our brand portfolio and contribute to the success of Sher Singh.”
With experience spanning more than 20 years, Shyam was responsible for marketing for the Levi's business in India, Sri Lanka, Nepal and BangladeshHe had been successively promoted within the organization, to manage a variety of portfolios in marketing. Shyam has also been responsible for developing and launching the very successful Levi's Sykes in India. Prior to joining Levi Strauss & Co., he worked with Biocon India for a couple of years.

Shyamis a graduate in Chemical engineering from Bangalore University, with a major in Biochemical engineering.

About Sher Singh:
Launched as a collaboration between global design experts from New York and New Delhi, Sher Singh is the world’s first online clothing brand from India which embodies contemporary Indian concepts using world-class international quality and designs.  The website (www.SherSingh.com) features a constantly growing range of lifestyle products, including tees, trousers, polos, shirts, dresses, skirts, saris, and tunics. These products are manufactured with the highest quality construction, design, and components. The name “Sher Singh” embodies a historic Indian symbol of pride and confidence, the lion.

Sher Singh was started by the team behind Exclusively.In (www.exclusively.in), which is one of the pioneers in e-commerce fashion from India.  The team has offices in New York City and New Delhi, and has raised nearly $20 million USD from some of the world’s leading investors, including Accel Partners, Tiger Global Management, and Helion Venture Partners.  The company is also supported by a number of seasoned investors and advisors from around the world, including Zaheer Khan (cricketer), executives from Google, Facebook, and Armani, and Sushama Reddy (model/actress).

For more information please contact:
Devina Malhotra

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