Jones will oversee all aspects of the company’s marketing divisions, including advertising, communications, creative design and strategic planning. Additionally, she will focus on marketing initiatives for new development projects for The Lutgert Companies, Premier Sotheby International Realty’s parent company.
“There is no better candidate than Craig Jones to lead our marketing strategy and position us for further growth,” said Green. “She enjoys a long and distinguished track record as a marketing professional, where she developed and executed communication strategies, produced major publications and led a number of organizations through creative design, staff management and business development for a diverse range of companies. This experience, combined with her inside knowledge of the Sotheby’s International brand and career as a top-producing real estate agent, uniquely qualifies her for this role.”
Jones holds a Broker Associate license and previously worked for Premier Sotheby’s International Realty’s Broad Avenue office in Old Naples. A Naples resident since 2002, her career in real estate spans 10 years, where she was consistently ranked among Naples top 20 realtors and closed an impressive $140 million in transactions in the market.
She held principal positions in advertising and management consulting firms in both St. Louis and New York. In addition, she served as the Associate Dean at the University of Missouri-St. Louis prior to launching her career in real estate.
“I am honored to have this opportunity to return to a management position,” said Jones. “As an agent, my goal was to deliver the most professional experience imaginable to every client every day. I bring that same approach and passion to the position of Vice President of Marketing."
Her education includes degrees and certifications from Smith College, Washington University and the School of Journalism at Columbia University. Other licenses and accreditations include Certified Residential Specialist (CRS); Accredited Buyer’s Representative (ABR); Member, Graduate Realtor Institute (GRI); Luxury Home Marketing Specialist (CLHMS); licensed Community Association Manager (CAM); and membership in NABOR, FAR and NAR.
In Naples, she was a member of Leadership Collier 2005, a graduate of Leadership NABOR 2004, and the NABOR Rising Star Award recipient for 2003-04. She has served on a number of boards and councils, including the Naples Historical Society, the Missouri Governor's Economics Council, the Animal Protective Agency, the St. Louis Regional Child Care Partnership, and the St. Louis Public Schools Transition Subcommittee.
Jones is the first recipient of General Colin Powell's Neighbor-to-
She succeeds former Vice President of Marketing, Brad Nelson, who will serve as Vice President of Marketing for TTR Sotheby's International Realty in the Washington, D.C. metropolitan area.
About Premier Sotheby's International Realty
Premier Sotheby’s International Realty is the leading luxury real estate brokerage firm in Southwest Florida that provides exceptional service, market knowledge and value to its clients looking to buy or sell a home or condominium in the luxury real estate market. Led by real estate veteran Judy Green, the firm has more than 450 sales associates and 18 offices strategically located in Marco Island, Bonita Springs, Sanibel, Captiva, Clearwater, Lakewood Ranch, Sarasota, Longboat Key and Venice, with headquarters in Naples, Florida. Premier Sotheby’s International Realty is a division of The Lutgert Companies, which has operated in Southwest Florida since 1964. The Lutgert Companies also owns Lutgert Title, Lutgert Insurance and Premier Commercial. For more information, visit http://www.premiersothebysrealty.com.
About Sotheby's International Realty Affiliates, Inc.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit http://www.sothebysrealty.com.