IMSI/Design partners with Nexway to launch its new e-commerce platforms

May 7, 2012 - PRLog -- IMSI/Design software products include TurboCAD®, DesignCAD™, TurboFloorPlan®, and DoubleCAD®. IMSI/Design had been looking for a partner to boost its online sales and supply customized e-commerce features and chose Nexway as a service provider for these services in the U.S. and abroad.

Thanks to its European leadership and international presence Nexway was able to convince IMSI/Design and to supply a solution that is optimized and tailored to IMSI/Design’s specific e-commerce needs.

In response to IMSI/Design’s requests, Nexway has deployed its "Digital Store" e-commerce platform for online sales of both physical and downloadable software, offering the complete range of IMSI/Design’s reward winning design products in a Buy & Download experience. Nexway’s "Digital Store" platform offers cutting-edge front-office e-commerce features to increase conversion rates and to optimize sales. IMSI/Design has real time access and control over site analytics, pricing and marketing actions, thanks to Nexway’sSaaS interface "Digital Cocoon".

Under this agreement, Nexway is also involved in the publisher’s e-marketing strategy. Nexway’s Digital Agency is a team of experts providing ideas and actions to accelerate sales. The Digital Agency also manages IMSI/Design’s customer relations and interfaces with the publisher’s customer database using proprietary e-CRM tools to improve and optimize sales.

“Nexway has been an incredible development and e-commerce partner for IMSI/Design. They were tasked with providing our company with a comprehensive and complicated shopping cart solution in a very short timeframe. There was little to no margin for error for this project and Nexway’s team of professionals came through beautifully for IMSI/Design, delivering a new shopping cart and e-commerce platform on-time and in good working order.  Since the launch of the new cart, we are getting better than expected rates in online order fulfillment and we look forward to launching new online sales initiatives with them,” said Bob Mayer, Chief Operating Officer of IMSI/Design.

"Our partnership with IMSI/Design fully demonstrates our outstanding international reputation. Success on the U.S. market validates the legitimacy and recognition of Nexway’s innovative know-how, which has been growing continuously over the last 10 years, "concludes Christian Desert, CEO of Nexway Inc. San Francisco.