Social marketing is an exciting strategy which puts the needs and wants of the target audience at the center of message development. Through a series of webinars, the SNEB Social Marketing Division will review successful strategies as well as lessons learned and evaluation findings. The first presenter will be Paul McConaughy who designs and implements social marketing campaigns for Michigan’s SNAP-Ed program.
The “You’re your Kids with Fruits and Veggies” social marketing campaign began in 2006 in Michigan as part of the Supplemental Nutrition Assistance Program, Education Plan. Since then the campaign has included supporting nutrition educators engaging audiences at community events, partnering with food banks with an information only approach, and sharing the message through billboards and buss signs. This presentation will describe activities in the context of their role in social marketing. Successes and failures will be shared in order to encourage utilization of social marketing as an acceptable method for behavior change.
This webinar is free for members of SNEB. Members of ASNNA receive a discounted registration rate of $10 and the cost for anyone not a member of ASNNA and SNEB is $25. Attendees will earn 1 CPEs from the Commission on Dietetic Registration. Register at http://www.sneb.org/
About the Society for Nutrition Education and Behavior
The Society for Nutrition Education and Behavior is an international organization of nutrition education professionals who are dedicated to promoting effective nutrition education and communication to support and improve healthful behaviors with a vision of healthy communities through nutrition education and advocacy. Visit the Society for Nutrition Education and Behavior at www.sneb.org. SNEB is a USDA/CNPP National Strategic Partner.