Honda won the 2012 brand award for non-luxury making it Honda's second consecutive year winning this award.
Edmunds.com found that Honda's average projected retained value after five years is 47.9%. This percentage is based on the average five-year retained value of the carmaker's 2012 models that launched prior to the end of 2011.
“It’s great that Honda has won top honors in this category for two years running, said Darren Tass, General Manager. Adding, “Honda is known for its reputation of having dependable used vehicles and this award only confirms it.”
Edmunds.com named a total of 23 winners in its model-level categories, ranging from "Sedans Under $20,000 " to "Large Heavy Duty Trucks. " Ford led all carmakers with five model-level awards, followed by Honda with four.
All model year 2012 vehicles that were launched by the end of 2011 and that had unit sales in February 2012 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's competitive segment based on its body type and the sales-weighted average MSRP of all available styles (excluding destination charges) of that model's body type. All makes that had over 100,000 unit sales in 2011 were eligible for this year's brand-level Best Retained Value® Awards.
The Best Retained Value® Awards are given annually. They join Edmunds.com's other prestigious awards, including the annual True Cost To Own® (TCO®) Awards and the Technology Breakthrough Award.
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