Andrew Sprowell, managing director for DataTree ConneXions said, “We chose to partner with Decipher and use the Beacon platform for a number of reasons. We were impressed by how our team productivity increased with Beacon, allowing us to switch between using an intuitive graphic interface or using programming language depending on our surveying needs. The software has clearly been developed by users, with users in mind, which results in a logical and intuitive environment to work within. The data reporting portal gives us the ability to provide easily consumed, in-depth information to clients.”
Beacon, which was initially released in 2010, is the first product of its kind to marry ease-of-use with a powerful survey programming system and built-in functionality for authoring customized surveys. Since its release the Beacon platform has expanded to include mobile capabilities, reporting customization and digital fingerprinting. The market research platform also incorporates functions such as quality control review tools, data cleaning, archiving, and comprehensive reporting including field monitoring and dashboarding tools
DataTree will use Beacon to continue to provide thoughtful information processing for clients, and utilize the program’s powerful data collection capabilities to supply clients with targeted research information.
Jayme Plunkett, CEO & co-Founder of Decipher said “We’re excited about our partnership with DataTree and we’re confident that this relationship will serve to enhance the technology and services we provide for market research clients in a variety of industries.”
About DataTree ConneXions
DataTree ConneXions, based in London, is a well-established company of information processing professionals with a wealth of experience in meeting the needs of market researchers. A deep knowledge and understanding of market research data and its implications allows DataTree to provide quality service and technical expertise. The DataTree team is headed up by data processing professionals, who have many years of management experience at leading market research companies. http://www.datatree.co.uk
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-