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"Learning from Personal Care Product Innovation" is now available at Fast Market Research

New Consumer Goods market report from Business Insights: "Learning from Personal Care Product Innovation"

 
PRLog - May 5, 2012 - The personal care industry was worth over $460bn in 2010. But perhaps of greater interest to food and drinks manufacturers is the industry's ability to increase its value on an ongoing basis. This report examines crossover trends in product functionality and sensory qualities to outline future opportunity for food and drinks manufacturers.

Scope of this Report

* Be aware of the personal care trends that are most relevant for the food and drink sector and understand how these can add value and increase margins.
* Identify product examples that demonstrate the importance of multi-functionality.
* Identify product examples that demonstrate the importance of sensory benefits.
* Understand opportunities and applications of the sensory intelligence and multi-functionality trends.
* Recognize future product crossovers between the food and drink and personal care sectors.

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Full Report Details at
- http://www.fastmr.com/prod/348289_learning_from_personal_...
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Report Highlights

In a recent evaluation of new product claims/tags, 'upscale' was the most commonly occurring for new personal care products, whereas it is was the 13th most common for new food and drink products. The personal care industry is consistently employing methods to justify a premium positioning for its products.

Although the value of the global personal care market is approximately nine times smaller than that for food and drink overall, it is growing at a faster rate: Business Insights predicts overall growth from 2009-2015 to be 21.9% for all food and drink, and 25.3% for personal care.

Many new skin care/foundation type products are promoted on multifunctional applications and benefits. These may include moisturizing, sun protection, whitening, anti-wrinkle, and other features. Multi-functionality in many food products is exhibited in terms of benefits rather than specific applications or characteristics.

Reasons to Get this Report

* What are the key trends within the personal care market that offer opportunities to the food and drink sector?
* What food and drink product examples already exist that reflect the sensory intelligence and multi-functionality trends?
* What market opportunities exist in these trends?
* How can the food and drinks sector learn from the personal care industry's use of product innovation?
* Why is sensory intelligence so important to the future of food and drink product development?

Partial Table of Contents:

About the author

* Disclaimer

EXECUTIVE SUMMARY

* Introduction
* Multi-functionality
* Sensory intelligence and activity
* Conclusions

Introduction

* Summary
* Introduction
* Learning from personal care successes
* Definitions
* Important similarities and differences
* Personal care vs. food and drink trends and innovations
* Food and drink trends and innovations
* Personal care trends and innovations
* Shared and cross-over trends and innovations
* Personal care trends offering opportunities to food and drink
* Report focus, methodology, and structure
* Methodology
* Report structure

Multi-functionality

* Summary
* Introduction
* Drivers of the multi-functionality trend
* Personal care examples
* Skin care, hair care and personal hygiene
* Make-up
* Food and drink examples
* Health benefits
* Sensory attributes and benefits
* Temperature and physical state
* Market opportunities and potential applications
* Potential barriers

Sensory intelligence and activity

* Summary
* Introduction
* Drivers of the sensory intelligence trend
* Personal care examples
* Fragrance effects over time
* Reactive color and whitening
* Food and drink examples
* Market opportunities and potential applications
* Potential barriers

Conclusions

* Summary
* Introduction
* The top ten personal care trends for food and drink
* Key strategic opportunities for both sectors
* From crossover trends to crossover products

Appendix

* Scope
* Methodology
* Glossary/Abbreviations
* Bibliography/References
* Multi-functionality
* Sensory intelligence
* Conclusions

TABLES

* Table: Market value by market/industry ($bn), 2009aEUR"2015
* Table: Top 25 claims/tags found on personal care and food and drink launches, 2010aEUR"2011

FIGURES

* Figure: Building blocks of success in the personal care sector
* Figure: Innovative new products offered in tube and box format
* Figure: Recent personal care and food and drink innovations and trends
* Figure: Recent aEUR˜healthieraEUR launches of foods typically considered aEUR˜less healthyaEUR
* Figure: Personal Care Crossover Trends report series aEUR" featured personal care trends offering opportunities for food and drink
* Figure: Drivers of the multi-functionality trend
* Figure: Multifunctional skin care/foundation type products
* Figure: Multifunctional cleansing and personal hygiene products
* Figure: New multifunctional make-up products
* Figure: Bravo Rich Gravy Powder
* Figure: New products claimed to deliver multifunctional health benefits
* Figure: New multisensory products offering unexpected experiences
* Figure: Drinks/preparations demonstrating temperature/state multi-functionality
* Figure: Opportunities and applications of the multi-functionality trend
* Figure: Drivers of the sensory intelligence and activity trend
* Figure: Replay your fragrance! for Her and for Him
* Figure: Gillette Cool Wave Anti-perspirant stick
*

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=3482...

About Business Insights

Business Insights appreciate the importance of accurate, up-to-date incisive market and company analysis and their aim therefore is to provide a single, off-the-shelf, objective source of data, analysis and market insight. Business Insights work in association with leading industry experts to produce a range of reports across a wide range of industry sectors.  By working in association with so many experts they are able to provide clients with more incisive market analysis specific to the client's industry sector. No other market analysis company provides such focused and trusted market analysis, across such a wide range of industry sectors.  View more research from Business Insights at http://www.fastmr.com/catalog/publishers.aspx?pubid=1003

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Industry:Consumer
Tags:food, drink, sensory, multi-functionality, examples, applications, benefits, crossover, innovations, multifunctional
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