Tom Donohue, co-owner of Pittsburgh Senior Care, indicated that the website is really more about communication than anything;
"We required a format that would allow us to reach people wherever they're looking for assistance, and the internet is a powerful venue in this regard. The website allows families to communicate their needs, and it allows us to communicate our passion for what we do."
Comfort Keepers is well known in the elder care industry as being a staunch promoter of independent living as opposed to total care. Also known for spearheading a number of national initiatives and for pioneering Interactive Caregiving, the Comfort Keepers group has rigid requirements for acceptance of its franchisees.
According to Donohue, Pittsburgh Senior Care's new website keeps this tradition strong;
"We've helped many families over the years as part of the Comfort Keepers family, and our website is just another extension of this relationship in the form of electronic outreach."
The company website has been launched and new content is being added on a regular basis. Pittsburgh Senior Care expects to publish a significant amount of articles and information related to in-home care on the site, as well as the development of a Family Education Center that will provide valuable educational resources for families, caregivers and others involved in providing care for an elderly person.
The website serves 5 Pittsburgh area Comfort Keepers locations under 3 highly skilled owners with long established credentials in the field. The site is part of a much larger overall project to reach families via the internet with a planned presence on Facebook, Twitter and YouTube.
Pittsburgh Senior Care is a privately held company serving all of Pittsburgh and beyond. The company website can be accessed at http://www.pittsburghseniorcare.org, or call for press kits or an immediate consultation: