This announcement also follows the news that Aspectus has expanded its financial services offering to cover capital markets, banking, insurance, alternative investments and global payments to better reflect the practice it has become.
“Milestone Group is a key client within our global financial services practice and we are delighted to continue the relationship with them,” said Alastair Turner, managing director, Aspectus PR. “The renewal of this contract builds on the fantastic results achieved last year for Milestone Group, which drove a significant increase in quality coverage across the firm’s key global media.”
Under the new contract, Aspectus will manage a new campaign for Milestone Group that will continue to follow the Agency’s content-based approach, which centres on marketing targeted, quality content to specific audiences in specific ways. It will incorporate message refinement, content production, media training and media relations across the UK, Europe, Australia and North America.
“We are in the business of building long-term relationships with our clients and have worked with a number of them for many years,” Turner continues. “This is testament to both the quality of our financial services offering and of our financial services team, who are not only experts in communications, but the global financial services market. When combined with our proactive and innovative approach to PR and marketing communications, our expertise and results deliver an extremely compelling service that ensures clients like Milestone Group stay with us for a very long time.”
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