This latest development stems from new statistics showing that Online Business-to-
In a report shown by the Australia Bureau of Statistics entitled “Household Use of Information Technology”, around 68% of Internet users actually used the platform for their purchases during the year 2010-2011, which showed a high rate of online buyer penetration in relation to the number of total internet users.
As the report has shown, one particular category that got hold of the lion’s share is one that relates to travel, accommodation options, memberships and ticketing, which had a share of 74% from the total online sales for the given period. Because of these figures, many online travel companies have recently declared their intention to strengthen their digital marketing efforts in order to reap the benefits of online retailing.
Another survey, which was undertaken by a noted Digital Online Specialist, had shown that out of the 350 travel organisation respondents, around 83% of these agencies are planning to increase their total digital marketing expenditures for the year 2012 – including airlines, tour companies, hotels, car rental agencies, travel insurance companies, cruise and publishing.
Out of the total respondents, 78% affirmed that they are planning to increase their investments for online marketing, while 19% and 3% said that they are planning to retain and reduce their budgets, respectively.
An overall assessment of the survey shows that the top areas where travel organisations will most likely increase investments in will be on content, mobile use and applications, social media and SEO. Out of these selection, approximately 75% said that they will apply their investments in social media, while 55% pledged on content, 54% on mobile, and 52% on SEO.
Financial forecasts from business experts are expecting e-commerce strategies to take in around $20 Billion dollars by 2015 – despite the chance of offline retailing slowing down.
Considering the latest statistics and forecasts, Clint Maher, Director of Operations for Oracle Digital, insists that going online is a business strategy that must never be left unheeded. Maher says, “To dismiss that your business does not need to move and excel online, is taking a huge risk on your financial future.”
Seeing how the business world has drastically changed with Digital Marketing, Maher further adds, “Taking advantage of the internet is essential in order to be in line with the current trend and latest technical and marketing advancements. Today, most prospective customers use the internet for their purchase preferences, either in search for the best gift options, restaurants, travel agencies and even spas. This is why businesses should seriously consider utilising it. Besides, with internet marketing, costs are considerably less, and have a bigger potential for obtaining substantial profit for your business.”
And because of the potential for success with online marketing, Oracle Digital has released its highly-efficient SEO practices, Social Marketing techniques and other cost-effective Internet tools for those who are interested in making their business campaigns more profitable.
Oracle Digital is the leading Internet Marketing Company in Perth that also caters to clients from Adelaide, Brisbane, Melbourne and Sydney. If you want to know more about the company and their services, please call 1300 899 851 or you can visit their website at http://www.oracledigital.com.au.