Following the successful redesign of the White Scar Cave website and social media channels by Obergine in May 2011 – the website has attracted more than 135,000 unique visitors since then and access via mobile devices growing by 150%. This meant more than a quarter of all users accessing the website via a mobile device and led to a dedicated mobile site being commissioned by the tourist attraction.
The mobile site includes a reduced set of the overall site content and focuses upon six key areas that include opening times & prices, how to get there, important information, cave highlights, cave facilities and local information allowing the site to provide mobile users the most crucial information they need to plan a visit.
The mobile site content is automatically synchronised using the same Kentico CMS that powers the main website to maximise the efficiency of website content management processes.
The mobile site is easy to navigate on touch screen phones and is fast to load on mobile devices; it encourages the public to join the exploration of the cave and browse tour information wherever they are. The site has been designed in accordance with Google’s GoMo best practice guidelines http://www.howtogomo.com/
And finally, the mobile site has been search optimised so that it automatically detects people using mobile devices that find the website via search engines and maps mobile searchers to the most relevant mobile content available.
William Bagshaw, White Scar Cave Managing Director says:
“Mobile is becoming a key sales driver for our business, so we are delighted with the attractive easy-to-navigate mobile web platform that Obergine has designed and launched for us.”
The new White Scar Cave mobile site can be found at http://m.whitescarcave.co.uk.
Obergine is an award winning web design, digital marketing and branding agency that that is passionate about creating multi-channel marketing and business solutions that exceed client expectations.
Obergine have an impressive track record of delivering content managed e-commerce, campaign and corporate mobile/web sites supported by digital marketing activities for both the B2B and B2C markets.
Their clients include Nielsen, Concha y Toro, Oxford University Press, University of Oxford, Cono Sur Wines, Unipart and the University of Reading.
OBERGINE MEDIA CONTACT DETAILS
Mobile: +44 (0)7718 781189
Office: +44 (0)1865 245777
ABOUT KENTICO CMS
Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, Ireland.ie and others. Kentico CMS is available at http://www.kentico.com.
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