iPad because of its exceptional image quality and touch features, brings both innovative approach and business value to some of the businesses. For instance to Jewelry industry, which lost $80.8 million in 2010 to crime. The Jewelers Security Alliance reported 1487 crimes against the Jewelry Industry in 2010. Crimes include theft in stores and off premises like salespersons being robbed while travelling. As also to bulky and/or complex products like furniture or storage solutions for Banking industry that are difficult to showcase to a prospective customer. Either customer needs to walk in to a showroom or he has to take buying decision based on 2D print catalog.
For such an industry, an enterprise level application on this device brings lot of business value. Such applications work as a true business companion for B2B sales. To enable hassle free sales, Diaspark launched Catalog2go in early 2011. An application like ‘Catalog2go – a catalog and order entry app on iPad’, empowers sales reps with real time access to their company’s product catalog. It offers very close view of a real product (Zoom, 3600) which reduces the need of carrying actual product or printed product catalogs. At the same time, it equips a salesperson to suggest similar or related products to the customer, different colors and sizes of the same product available, compare products shortlisted by the customer, email digital image of the product to the customer or print the product catalog of only those products which are of interest to that customer, instantly give recalculated price by putting n number of permutations & combinations on product composition, check inventory of those products etc. And of course this is followed by order entry & tracking, which generally sales reps have been doing even using laptops. Here, the iPad truly wins because of its razor-sharp image quality, touch features and multiple product views which can replace conventional 2D printed catalogs. Entire functionality makes your sales process lighter (as salesperson would not carry paper weight), faster, error-free and always connected with the right information residing in your ERPs.
Now imagine the amount of savings made by using digital catalogs. The catalog is always updated, offers compelling experience to the customer and also helps a company go green and contribute to the environment (which is definitely the need of the hour). At the same time, it keeps your sales force informed on product updates like new product introduction or product withdrawal, current offers or discounts etc.
According to Forrester’s Michael Greene, richer display formats in mobile devices like iPhones and iPads make it easier to inform and educate customers about complex products – whether they are using the mobile site on their own or talking to an account manager on a sales call. This is great news for B2B companies, where products tend to be harder to explain or represent in a print catalog or brochure.
We at Diaspark realized this when within a short span of just 10 months after the launch and without much of promotion; Diaspark has been engaged by companies manufacturing Jewelry, Electronics, Furniture, Flowers and lifestyle to empower their direct sales force with this generic Catalog2go application which is customizable as per industry or product requirements.