New Book on the Business Aspects and Commercialization of Nanotechnology from CRC Press

PRLog (Press Release) - May 2, 2012 - No longer the hidden genius of scientists, nanotechnology is now appearing in products manufactured for everyday life—products that can heal, save lives, be more durable, and last longer. It is also attracting the attention of investors interested in participating in this nano revolution.

Nanotechnology: Business Applications and Commercialization is a guide for businesses, investors, and research universities who want to bring nanotechnology products to the commercial market. Showing how academia and business can partner to commercialize nanomaterial research, it delineates business aspects for scientists and highlights opportunities for business professionals.

Some of the key topics covered include:

   Questions to ask before writing a business plan
   Products consumers are currently using
   Grant and funding options
   Standardization that will affect domestic and international production
   Dangers that must be managed to ensure the safety of nanotechnology
   Commercialization centers and organizations that provide support
   Barriers to nanotechnology commercialization
   Competitive factors that can help bring the international economy more stability
   Areas where nanotechnology is expanding

This timely book outlines how to harness nanotechnology innovations through the application of strong business principles, drive the standards and development, and take the knowledge to the commercial level with business applications. Filled with case studies and useful resources, it helps readers bridge the "valley of death"—the gap period in capital financing that exists between research and the market adoption of new technologies.

Features

Focuses on the transition of new nanomaterials technology to the commercial market

Illustrates how academia and business can partner to commercialize nanomaterial research

Outlines a process to eliminate the commercialization gap between business and technology

Discusses investment opportunities and business application processes

Contains case studies on first mover advantages, patenting, hedge fund options, and more

Includes discussion topics, a glossary, and helpful lists of online resources

About the Author

Dr. Sherron Sparks has a doctorate in Industrial/Organizational Psychology, and as such, studies the trends of business and technology, and where they are taking us in the future. She teaches I/O Psychology, Leadership and International Business at Penn State University, giving her the unique position to study industrial trends around the world. Her passion for nanotechnology and what it can do for the economies of the world gives her a keen outlook on the commercialization of nanotechnology.

For more information about Dr. Sparks and her work, visit Sparks Business Institute: http://www.sparksbusinessinstitute.org/ and Nanovortex. You can also follow Dr. Sparks on Twitter: https://twitter.com/#!/StopGapRadio.

For More Information Please Visit:
http://www.crcpress.com/product/isbn/9781439845219

ISBN 9781439845219, April 2012, 270 pp, $89.95

Photo:
http://www.prlog.org/11864565/1