Making customers out of visitors

What a fantasy it is for any businessman to have all visitors becoming customers! If the art of converting visitors into customers were simple, business would have been fun.
 
May 2, 2012 - PRLog -- What a fantasy it is for any businessman to have all visitors becoming customers! If the art of converting visitors into customers were simple, business would have been fun. But real life business is no fantasy. Undoubtedly, one of the biggest challenges of any business is converting visitors into customers. How does an ecommerce business make this happen? Although it is not always easy or possible to ensure that everyone who visits your site becomes a buyer; a few methods can be tried.

Get your basics right!

The cornerstone of a good business is in knowing your customer. This is the base on which the business builds its ability to convert a visitor into a customer. The ecommerce business should know who its customers are, what age group it is trying to target, what that age group’s interests are and so on. This is the first step to finessing the art of making customers out of visitors. The greater the business’ clarity about what it is selling; the higher the chances that it could get visitors to buy. If an ecommerce website is targeting the college going market, it should have a sense of what its customers look for. This will help it sell products that its niche market segment could find difficult to refuse buying. Designing the site according the target market’s tastes and preferences, placing products or services at the right location, making usability easy and other related aspects are supplementary to a clear understanding of who an ecommerce business’ customers are and what they want.

Think, think, think!

Any business that has its ears to the ground will know what its customers want. It would clearly know what is selling on its site and what is not. It can study trends for a while and then start making changes into the site accordingly. It a particular product is moving, it can introduce its variants. It a product is not moving, it can perhaps think of giving offers on them. This way, an ecommerce business can juggle its strengths and weaknesses and be sure it makes its visitors buy what they are looking for. Analytics are a good guide to tell what kind of product is selling where; but a good gut feel is a better guide.

Be inventive in equipping visitors with knowledge of products!

Pushing a visitor into a sale is not always possible with just a one or two-line description of a product. Remember –an ecommerce website does not have a salesman prodding and convincing a visitor about the need for a product. So, the product description should take the place of the smart salesman. It should have just the information that will make buyers take well-grounded decisions on the purchase. Make the product description appear like it is specific to that person, even if it is a generic product. Try to give the customer information that makes her understand what is in it for her.
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