The webinar, titled “Take Ownership of Your Online Presence,” will cover information about Google Places, local search and online reputation management.
It is geared toward dentists, dental specialists, and those involved in marketing dental practices.
“This webinar is ideal for beginners who are interested in learning how to harness the power of Google Places and use it to their benefit,” says Ratchford, a dental SEO expert.
Dental practices today need more online presence than just websites, he says. Local search is becoming more powerful as Google strives to provide users the most relevant search results possible.
In an effort to help dental practices become more familiar with this emerging marketing area, Ratchford will cover the following information during the webinar:
• Google Places- What it is, how a practice can claim its listing, why it is beneficial to provide as much information as possible to Google, and what to do when things go wrong.
• Local Search- Why it is important to claim local listings and how to accomplish that, common pitfalls to avoid, and whether users should pay for listings.
• Online Reputation- How to monitor a practice’s online reputation, what to do with negative reviews, and how to encourage happy patients to leave positive reviews.
Cost to participate in the webinar is $49.
The McGill & Hill Group offers webinars such as this periodically to assist dentists and their practices. The topics vary from marketing and promotional advice to bookkeeping and office management information.
For more information or to register, visit: http://mcgillhillop.eventbrite.com/
About Chris Ratchford and Prodentite
Prodentite is a Charlotte, North Carolina-based Internet marketing firm that provides services catered exclusively to the needs of dental professionals.
Chris Ratchford, who founded Prodentite, possesses more than 10 years of Web design and consulting experience for small businesses. Through Prodentite, he provides website design, online marketing, social media management, search engine optimization, and online reputation management to dentists from throughout the United States.