"We are having our first event this Thursday afternoon," said Sipe, owner of D'Vine Wine Bar in Victorville. "We have reached out through Facebook, starting with our own local friends, and the word is spreading from there. People want to be part of something positive like this." This week's event is taking place at 4 pm on Thursday May 3rd. Cash mobbers are meeting at Victor Valley College at the intersection of Jacaranda and Bear Valley Road, where they will proceed to the business they are surprising.
The goal of a cash mob is to provide a quick financial and morale boost to a locally-owned business. Mobbers meet and the organizers reveal the specific business they are going to. Stores are usually chosen that have at least some wares that appeal to men and women and can be bought for under $20. Using social and traditional media, mobbers hope that other local residents will follow in their footsteps and shift some of their spending to these local shops.
Cash mobs started last fall as a spin off of the popular "flash mob" movement. Instead of getting people together to do a dance, blow bubbles or do some other creative expression, cash mobs got people to "spontaneously"
High Desert residents interested in participating in this Thursday's cash mob are welcome to meet at in the parking lot 12021 Jacaranda Ave in Hesperia, CA at 4 pm. They can also find more details on Facebook at Facebook.com/
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