When Dr. Halverson lost her beloved dog Dustin in 2004, she decided to find a way to memorialize his DNA. She invented a way to create and preserve a beautiful and visible double helix strand -- and the first piece in the Perpetua DNA jewelry line was born.
Perpetua Life Jewels™ DNA jewelry design is based on the famous double-helix pattern and uses real DNA strands. Each piece of custom keepsake jewelry contains the individual "genetic fingerprint"
In the Life Jewel process, the loved one's DNA is used and combines with a luminescent pigment in one of several color choices. It forms a smooth ribbon as it winds around in the groove of the wire helix to create a unique piece of custom art.
"We transform your loved ones' DNA into a rare jewel," says Dr. Joy Halverson, inventor of Perpetua Life Jewels™ and CEO of Zoogen, the leading provider of DNA services for companion animals. "It celebrates your loved ones' uniqueness and express the depth of your connection."
The necklace, pendant and bracelet designs are available in a variety of sterling silver, gold-plate and 14k gold settings, combined with the helix in a choice of gold, silver, pearl or numerous jewel-tone colors.
In addition to cats, dogs and people, Life Jewels customers have ordered pendants to memorialize their beloved horses, ferrets, birds and reptiles. Custom DNA remembrance jewelry is available for all creatures.
About Perpetua Life Jewels™
The DNA jewelry line was founded in 2004 by Dr. Joy Halverson. Dr. Halverson earned her DVM and MPVM Veterinary Science degrees at the University of California at Davis, and later became a world-leading scientist in animal DNA research. Life Jewels are custom-made and guaranteed by Zoogen, the leading provider of DNA services for companion animals. Zoogen provides certification that each Life Jewel contains the submitted DNA, and is signed by Founder Joy Halverson, DVM.
To purchase the custom DNA memorial jewelry, call: 800.584.2434, e-mail help@PerpetuaLifeJewels.com, or visit http://www.Perpetua.us/
To watch a short video about the process of making Perpetua Life Jewels™ real DNA jewelry, or for background about Dr. Joy Halvorsen – visit http://www.Perpetua.us/