PRLog - May 1, 2012 - HOUSTON -- Tomball, Texas (May 1, 2012) -- BLACK IGUANA® wine-based cocktails in a pouch offers multi-generational customers convenience, quality and “hip” factor in the non-beer alternative marketplace.
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“Our loyal customer base spans the demographic base from Gen X through to Baby Boomers, who when looking for a premium alternative to beer, BLACK IGUANA,” said Earl Castor, co-founder of DGI Beverage.
BLACK iGUANA® Cocktails are ready-to-drink and are enjoyed straight from the pouch or served chilledover ice, slushy or frozen. The perfectly blended 10oz single-serve BLACK iGUANA® Cocktail pouches contain 5.5% alcohol/volume and are available in three tropical margarita flavors – Classic Lime, Strawberry and Peach as well as Pina Colada.
Beverage industry studies report multiple demographic groups are seeking premium ready-to-drink alternatives to beer. According to these studies, the most customer growth potential for BLACK iGUANA® Cocktails is among the young male and Baby Boomer demographics.
BLACK iGUANA® launched an aggressive, multi-platform social media campaign to educate our customers, distributors and store partners about our products. Our outreach campaign includes customer testimonials, user-generated content and daily content messaging to our thousands of followers and friends. Check out what our customers have to say on our Facebook Fan Page. (http://www.facebook.com/
The 10oz single-serve BLACK iGUANA® pouches are equipped with re-closable spouts to increase the consumer’s experience. Whether consumption is straight out of the pouch or poured into a glass, it is easy and enjoyable.
“Our trademark black pouches and unique BLACK iGUANA® logo intensify the brand’s commitment to enhancing our customer’s lifestyle and image,” said Castor. “
BLACK IGUANA® Cocktails are ready-to-drink refreshing beverages that do not require any blenders, mixing or create any mess. Unlike other beverages on the market, our trademark, hand contoured pouches allow customers to drink directly from it without creating any additional clean up. The uniquely designed BLACK iGUANA® pouch is visually stimulating and drives sales among both male and female customers, unlike the island-themed pastel branding of our competitors who predominately target women.
Consumers can purchase our wine-based margaritas in grocery, convenience and liquor stores where applicable. Currently BLACK iGUANA is on the move. If you are interested in becoming a distributor or retail partner, please contact us. For more information about BLACK iGUANA, visit http://www.blackiguana.com
About DGI Beverage, LLC
DGI Beverage is a privately-held company established in 2006 by Houston entrepreneurs and University of Houston alumni Earl Castor (B.S. Mechanical Engineering)
The DGI Beverage winery is located in Tomball, Texas and handles all BLACK iGUANA® product bottling, packaging, and sales operations. The ready-to-drink BLACK iGUANA product launched in Houston, Texas before rolling out to other markets across the nation..
For product distribution, please contact Sales@blackiguana.com.