This webinar will take you behind the scores where you will discover invaluable
intelligence about your prospect's capacity, affinity, and philanthropic propensity.
David Lawson, a Partner with TrueGivers, LLC, will show you how to identify and
qualify prospects using over 200 data elements including home equity, household
economic stability, discretionary income, buying behavior, lifestyle, personal interests,
and philanthropic activities. Melissa Kwilosz, Assistant Vice President for Strategic
Reporting and Analytics at the Arizona State University Foundation will discuss
how she has used the data to not only find prospects missed by traditional wealth
screening, but also to better match the interests of their constituents with ASU's
programs and projects. If you want to hear the story the data behind all those
scores has been wanting to tell you, then this webinar is for you.
Learn more and register today: http://www.aprahome.org/
About the Online Solutions Showcase
The APRA Online Solutions Showcase provides APRA members with complimentary year-round
learning, through webcasts provided by APRA's valued partners. Complimentary to
APRA members, the Online Solutions Showcase will provide you with solutions for
current challenges you may be experiencing, insights into optimizing your prospect
pipeline and access to practical fundraising and prospect research content.
Not an APRA Member? Join Today! http://www.aprahome.org/
