Portfolio Football to Unveil Signature Product at FinovateSpring

May 1, 2012 - PRLog -- Portfolio Football Unveils Signature Product at FinovateSpring
Patent-pending technology applies football concepts to financial management, promotes financial literacy and success for everyday Americans

TAMPA  - Portfolio Football today announced it will unveil its ground-breaking signature product at FinovateSpring, an invitation-only showcase of the newest financial and banking technology innovations held in San Francisco May 8-9.
Portfolio Football is an innovative personal finance and portfolio management platform based on the game of American Football. The company’s proprietary technology – the first to fully integrate the concepts of finance and team sports – relates a user's personal financial situation to the scoreboard in a football game, and provides easy-to-use tools that allow users to build and manage a fully-diversified portfolio in the same way one would build and manage a fantasy football team.
“The lack of fundamental financial literacy and planning in our country is astounding,” said David B. Hirsch, founder, president and CEO of Portfolio Football. “A recent national survey showed that only 14 percent of employees are prepared for retirement and the majority have never run a retirement projection,” Hirsch continued. “We developed Portfolio Football to show average Americans that understanding and managing your finances can be as easy – and fun – as playing fantasy football.  We’re excited to unveil Portfolio Football for the first time to the financial and investor community at FinovateSpring.”
Portfolio Football, selected through Finovate’s competitive application process, is the only Florida-based company presenting at this year’s showcase. The company will demonstrate the web-based version of Portfolio Football on Wednesday, May 9 during demo session #6.   Approximately 1,000 attendees are expected to attend this year’s FinovateSpring, including leading financial executives, venture capitalists, industry media and analysts, bloggers and financial technology (“fintech”) entrepreneurs.
The company plans to officially launch the web-based version of Portfolio Football and its related mobile apps later this year.



About Portfolio Football
Portfolio Football’s mission is to transform financial planning and education through sports-related gamification. The company’s signature product uses patent-pending technology to apply the concepts of American Football to personal finance and investment portfolio management. Portfolio Football is the first financial management platform to combine the concepts of finance and team sports. For more information please visit www.portfoliofootball.com.

About FinovateSpring
FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in San Francisco, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateSpring is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit  
www.finovate.com/spring2012.