Impetus to Discuss Leveraging Machine Learning to Build a Sentiment Analytics Tool

May 1, 2012 - PRLog -- Impetus Technologies (www.impetus.com), an award-winning software product and engineering services company is hosting an informative webinar titled, “Building a Sentiment Analytics Solution Powered by Machine Learning.” This online event is scheduled for May 11, 2012 (10:00 am PT/ 1:00 pm ET/10:30 pm IST).  

The webinar will discuss the current solution landscape for sentiment analysis and how machine learning and n-gram helps in accurate measurement of sentiments. The session will also highlight leveraging machine learning and big data technologies to build an effective sentiment analytics tool.

Pankaj Mittal, SVP and CTO, Impetus quotes, “This is the age of social media and people have numerous avenues to express their opinions and feelings. Extracting and analyzing these opinions, emotions and sentiments helps organizations gauge their target audience’s attitude and feelings, and use this information to make critical business decisions.

At Impetus, we recommend leveraging machine learning and big data technologies to build an ideal sentiment analysis solution. Such solution not only provides accurate results but also offers the ability to gauge sentiment intensity, identifies influencers, and shares demographic information.”

The company’s R&D division also has experts working on Social Media technologies and helps their clients create preferred, customized online communities that facilitate interaction among customers, partners, employees and other stakeholders. Impetus’ flagship offering in Social Media, Esprit (http://www.impetus.com/esprit-about) facilitates on-demand community creation, customer relationship management (CRM) and online brand marketing.

To register for this webinar, click on http://www.impetus.com/featured_webinar?eventid=58.