How Social Media Marketing Works

April 30, 2012 - PRLog -- How You Can Use Facebook Like The Pro's

The Machai Marketing Group Explains:

Demographically target users on the web’s fastest growing social network with a Facebook Ad campaign.


Facebook is ranked as the #1 site among males and females between the ages of 18-50, and is the 2nd most viewed website on the Internet (Source: Alexa). There are nearly 17 million Canadian Facebook users, with 30% of these users visiting the site on a daily basis (Source: eMarketer). No wonder advertising on Facebook through a Facebook advertising campaign provides a cost effective solution to reach your target market and spread awareness of your brand. Advertising on Facebook is similar to Google Search Ads and other paid-click marketing; ads are priced on a cost-per-click basis and can be targeted according to user demographics.

The Machai can create, execute and optimize your company’s Facebook advertising campaign. Whether its driving users to a landing page outside of Facebook (such as to your company’s website) or to a page located within Facebook (such as your company’s Facebook Page), The Machai can create persuasive Facebook ads that deliver your brand’s message and drive users to take action. A Facebook advertising campaign can be used to support an existing off-line/on-line marketing campaign, or can be created as a stand-alone campaign to meet your company’s marketing goals.


Facebook Engagement Ads are an ideal solution to generate brand engagement. With Facebook Engagement Ads, interaction with your brand occurs directly within the ad unit and can be seen in the user’s social feed (the stream of a user’s recent activity on Facebook), all without requiring the user to leave the Facebook home page. Facebook Engagement Ads include:


These Facebook Engagement Ads promote your brand’s Facebook Page, and incorporate the “Like” button directly within the ad unit. Users can see which of their friends also like your Facebook Page, and interaction with the Facebook Page Ad can be seen in their social feed. This type of Facebook Engagement Ad is great for increasing your Facebook Page’s fan base.


Have an upcoming event you wish to promote? Spread awareness & promote your Facebook Event with a Facebook Event Ad. With this ad format, you can promote your upcoming Facebook Event, including RSVP options (such as Attending, Not Attending, or Maybe Attending) directly within the ad unit.



An Example of a Facebook Poll Ad

One of the strongest performing Facebook Engagement ads is the Facebook Poll Ad. This ad format incorporates the Facebook Poll feature directly within the ad unit, allowing users to interact with your brand without leaving the Facebook home page. Facebook Poll Ads are naturally engaging to users, and encourage interaction. Once a user interacts with your poll & makes a selection, they can view poll results and are even given the option to see how their friends voted. And, as with all Facebook Engagement Ads, the user’s interaction with your Facebook Poll ad can be seen in their social feed, increasing the organic reach & social authority of your ad!

It is important to note that for some Facebook Engagement Ad formats, Facebook requires a minimum monthly spend. To better understand your Facebook Engagement Ad options, and what ad format best meets your brand’s goals & budget, get in contact with The Machai today! We’re always open to talk about Facebook Advertising and other digital marketing options, so don’t be shy!


There are numerous benefits of advertising on Facebook through a Facebook advertising campaign. Whether your company’s goal is to increase the number of Likes (followers) of its Facebook Page, build brand awareness, target a niche demographic or increase traffic to your website, mark2marekting can create a Facebook ad campaign that meets your company’s goals. Specific benefits of Facebook advertising include:

Target users based on demographic information provided in their profile:
Age
Sex
Personal Interests
Place of Residence (Country, Province, City)
Education Level (University/College, Some University/College, High-School)
By University/College and Area of Study
Relationship Status (Single, In-A Relationship, Engaged, Married)
Employer
Language
Extended Ad Format
Ad title can contain up to 25 characters, while body portion of the ad can contain up to 135 90 characters* vs. 70 characters in a standard Google text ad
*As of Feb. 29th, 2012, Facebook has lowered the maximum allowed characters in the ad body to 90 characters
Flexible Ad Spend
No minimum campaign budget
Campaign budgets can be shifted & optimized on-the-fly
Detailed Analytics Reporting

If you’re interested in launching a Facebook ad campaign, mark2marketing has you covered. The Machai will work with your company to identify the goals of you campaign, and craft an appropriate strategy to meet them. The Machai also understands that timing is everything, and will work to deliver your company’s campaign as quickly as possible so you can reach your target market at the height of their interest.

To learn more about Facebook advertising campaigns and how they can help meet your company’s marketing goals, contact The Machai today for a free consultation!

Contact The Machai Marketing Group Today

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Website: http://TheMachai.Com
Twitter: @TheMachai

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