and X Factor Advertising, an industry leader in patient recruitment services in Portland, Oregon, announced today that they started the world’s first smartphone app based patient recruitment campaign on MedConnections’
“We are excited to launch the world’s first smartphone based patient recruitment campaign”, Dr. Bill Cui, CEO of MedConnections Inc. “each year pharmaceutical companies and institutions spend $10 billion and recruit 5 million Americans to participate in clinical trials. However, 70% clinical trials ended up delayed or failed due to poor patient recruitment. Our popular medication app will help patient recruitment services to deliver their desired messages to precisely targeted, hard-to-reach audience, thus shorten the trial time and lower the cost.”
Via iPharmacy app, 95% of 20,000 Food and Drug Administration (FDA) approved drugs have been visited, suggesting iPharmacy’s user community comprise patients and caregivers of a broad spectrum of diseases, with the leading categories are mental disorders, cardiovascular diseases, and infections. “The iPharmacy app, whose vast majority users are consumers in United States, represents a comprehensive patient pool which may not be accessible via traditional approaches, but are apt to innovative treatments“, said Dr. Cui.
Distance between patient residence and a clinical trial center is an important factor to the success of patient recruitment and patient retention. MedConnections’
“Our substantial and growing user base has enpowered this location based, context based, and convenient patient recruitment service. We will keep improving our technologies to digitalize, harness and transform patient recruitment, no matter it is for a common disease or a rare disease.” said Dr. Cui.
iPharmacy is available for free download at Apple App Store:
and Googel Play Android Market:
To learn more about MedConnections’
To learn more about X Factor Advertising’