Mr. Johnston joins PowerDirect as a National Account Executive from the Seattle Times, where he was part of the National/Majors advertising department and responsible for an annual eight figure revenue goal. His achievements at the Seattle Times included numerous awards, among them the Kohl’s Award for Newspaper Excellence and first place at the Retail Advertising Conference’s Racie Awards for a retail campaign concept that was presented and sold to the Eastside Harley Davidson company. Mr. Johnston is a native of the Pacific Northwest and also involved with local nonprofits. Under Mr. Johnston’s leadership, the Bellevue office will focus on driving relationships with national accounts as well as local Washington-based businesses.
“We are extremely pleased to have Bob join our team and believe there is a good fit between Bob’s background and PowerDirect’
About PowerDirect Marketing
PowerDirect offers technology-based front door marketing services and strategies, developed to influence consumers through the uncluttered and highly-targeted environment of the front door. Nationally or neighborhood by neighborhood – advertising, coupons, product samples and promotional messages are delivered directly to the right door at the right time. Innovated as the ‘Science of Front Door Marketing,’ PowerDirect achieves measurable results for its major brand clientele through technology-based processes and proven direct response tools and methodologies. PowerDirect’