The upturn in holiday home sales is matched by a strong performance in the company’s holiday bookings business. New marketing initiatives, including an Olympic offer of 20.12% discount until June and special deals for touring caravans, are proving popular in attracting new business across all the parks.
Commenting on the Easter trading results chief executive Graham Hodgson said;
“We are very upbeat about our better than expected start to the season given the challenging economic and meteorological conditions. Where we are winning is that our parks are all in beautiful locations and we are beginning to see the benefit of our investment in marketing, improving services and management of the estates.”
Verdant Leisure has invested heavily in improving facilities at its parks and is planning further £1 million investment in further development across the estate in the coming year.
For information contact Maggie Wright on 0131 226 3622 maggie.wright@
Private equity firm RJD Partners first invested in Verdant Leisure in September 2010, backing a highly experienced sector management team in a management buy-in of Dunham Leisure Limited, owners of Pease Bay Leisure Park in Berwickshire and Thurston Manor in East Lothian.
The company completed its first bolt on acquisition with the purchase of Viewfield Manor Leisure Park in North Ayrshire in July 2011 and bought over Riverside Country Park at Wooler in Northumberland in January 2012.