“One of the key factors for success in the Middle East is the perfect combination of premium cars and premium tyres. It is a magical formula. As the global partner and official tyre provider of Mercedes AMG, we continue to appreciate and cherish the support of Continental Tyres. Yas Island is another great example of how we can showcase our prowess alongside each other,” said Martin Buday, in charge of Continental activities in the MENA region.
AMG deploys Continental tyres on most of its tuned vehicles, and continues to work alongside the European tyre giant for numerous tests related to performance capability. As the global tyre partner of the Mercedes AMG Driving Academy, Continental supports 16 annual events at renowned race tracks across the world. Yas Island 2012 marked its third edition in the UAE, and covered a broad audience from the GCC states and Jordan.
Bernd Beckmann UHP-PDT Tuning / OE AMG explained how the event created the ideal setting to present the tyres, and experience their performance. “This is an extraordinary session with clear focus on control in critical situations, over diverse driving situations like kick-plates, track straights, circuit racing, and slippery and wet conditions. Not only were we able to demonstrate the full potential of our products, but we also introduced our technological advancements directly to our customers. Participants were left awestruck about the exceptionally reliable braking properties of the ContiSportContact 3, and ContiSportContact 5 P tyre models,” he said.
The ContiSportContact 5 P was ranked as ‘exemplary’
The event held in Yas Marina witnessed an enthusiastic atmosphere characterized by the presence of UAE car fans and the Middle East Rally champions. Contestants were grouped into four categories including 10 contestants each. Each contestant drove at very high speed and had to overcome extreme conditions. Drivers’ capabilities at road handling and sudden cornering braking as well as their driving performance were measured on both wet and dry roads by using the tremendous legendary power of the latest Mercedes AMG cars and the exemplary high performance of Continental sporty Tyres. After a day filled with suspense and adrenaline rushing, Ali Berjawi won the first place and received numerous certificates of recognition and awards from both Continental Tyres and Mercedes AMG.
Guests at Yas Island were able to experience all these features first-hand at the event. “We encourage everyone who is enthusiastic about cars and interested in car safety to attend future editions of this event as an educative experience, whether or not they own specific models. Of course, it also becomes a deeply emotional experience,”
The 2012 AMG Performance Tour in Abu Dhabi (22 to 30 April) included instructions, demonstrations, and a variety of driving experiences at the Formula 1 Circuit in Yas Marina, allowing potential and existing clients from the region to experience the latest AMG cars and Continental tyres first hand.