2012 Franchise Recruitment Summit to provide springboard for growing franchisors

April 28, 2012 - PRLog -- Designed to help franchisors overcome the franchise recruitment challenge, the 2012 Franchise Recruitment Summit, sponsored by Lloyds TSB, takes place on 12th July in Oxfordshire.  This ground-breaking conference brings together eight outstanding franchisors and affiliates to share best practice and proven franchise recruitment strategies.

“Virtually every year, the BFA / NatWest Franchise Survey shows that one of the biggest challenges franchisors face is recruiting sufficient numbers of suitable franchisees” said Steven Frost, a Partner at Smith & Henderson who organise the summit.  “When we held the inaugural Franchise Recruitment Summit in July 2011, we were overwhelmed by the positive feedback, with franchisors encouraging us to run this on an annual basis, especially considering how quickly the industry can change.”

Justine Williams, Director of SHOKK, who attend the 2011 Summit commented “I was incredibly impressed with the speakers, the information and the willingness to advise and help. It goes without saying I have already planned to implement many of the ideas.  With the help and advice gained SHOKK Ltd will be well on the way to being great!”

Seminars include understanding changes in franchisee buying behaviour, running successful franchise discovery days, improving enquiry: sign up conversion rates and preparing winning business plans.  Speakers include Mac Tools, TaxAssist Accountants, Lloyds TSB, Field Fisher Waterhouse, Coconut Creatives, The Franchise Training Centre and Prysm MFV.

For more information please visit www.smithhenderson.com