ShowMeCables has developed a complete department to oversee writing, film, editing, and distribution of the videos. "Videos are a perfect medium for the web," Mark Roskowske, a product manager, said. "This new initiative will help customers find the right product for their needs and educate themselves about the products." The new video program follows a complete site redesign of ShowMeCables.com in October 2011.
Founded in 1995, Integrated Network Cable began as a structured-cabling installation service but is most widely known as the parent company for ShowMeCables.com, an online retailer of cables and cabling supplies. Integrated Network Cable performs cabling installations throughout North America for both individuals and corporate clients. ShowMeCables.com has fulfilled the cabling needs for hundreds of thousands of customers.