“Some parents might have concerns about their kids not being allowed to wear Heelys to school, but the wheels are completely removable and can be popped out in a matter of seconds. Then you just pop in the sole plug and they become regular street shoes,” said Rick Groesch, Heelys chief commercial officer.
The fall 2012 line-up will include new styles that are drastically different from traditional Heelys.
“We’re going to be introducing new footwear styles in time for back-to-school that are ‘firsts’ for our company. We wanted to create new products that were true to the Heelys brand, but also more reflective of our customers’ individual lifestyles,”
The first – an athletic-style shoe – was designed with an EVA midsole, which makes the shoe ultra-lightweight while giving it the classic profile of a running shoe. It also includes strategically placed rubber tread to provide maximum grip.
“One of our new athletic designs that we’re really excited about is called ‘Swift.’ It’s got a really cool combination of materials, stitching and graphics that give it a really sleek look. Combine that with its ultra-light athletic outsole, and it makes Swift a big step forward for Heelys in both design and technology,”
Another new style features an outsole designed specifically for girls, a first for Heelys. These shoes provide a little extra height for the wearer, giving her a versatile look that goes great with skirts, shorts or jeans.
“One of our first shoes to use this new outsole is called the Socialite. Since it’s the first shoe by Heelys that’s designed to be exclusively for girls from the ground up, we gave it the iconic Mary Jane look, with straps, buckles and a rounded toe,” said Groesch. “We think it’s going to be a huge hit for the upcoming school year once girls see that it goes with pretty much anything they wear”
The fall line will be available online and in stores July 31, 2012. To see Heelys’ full line of products, visit http://shop.heelys.com.
Heelys, Inc. is a company founded on innovation. It designs, markets and distributes its action sports-oriented products to the youth market under the Heelys (R) brand. The company's primary product, Heelys wheeled footwear, is a patented dual-purpose skate shoe that incorporates a stealth, removable wheel in the heel. The company also offers Heelys HX2, which uses two wheels for better balance and control, making it ideal for younger users. Heelys' third offering, Nano, ramps up the Heelys experience by giving skaters a board that links into the patented Heelys shoe bracket. This allows them to skate farther, faster and longer than ever before. Connect with Heelys on Facebook, www.facebook.com/
Note to Editors: High resolution photos are available upon request. Look Books are available: Fall/Winter 2012 and Spring/Summer 2012
Forward Looking Statements
Certain statements in this press release and oral statements made from time to time by representatives of Heelys are "forward-looking statements" for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including in particular, statements regarding our guidance, outlook for future events, financial performance, customer demand, growth and profitability. In some cases, you can identify forward-looking statements by terminology such as "subject to," "believes," "anticipates,"