The Summit will feature sessions on not only the nuts-and-bolts aspects of protecting green technology patents, but also has experts covering the business decisions that are driven by a green tech company’s IP portfolio. Patent valuation, building a business strategy that ensures maximum exploitation of IP assets, and generating revenue streams with smart licensing strategies are just some of the ways attendees will leave this event with a fuller understanding of how to use their best assets.
That broad approach, Butler says, is what is making the Green Technology Intellectual Property Summit such a hot new conference. As she put it, “people are interested in this conference because it drills down into specific topics without getting bogged down in any one subject. In just two days you can learn about dealing with the PTO directly from a PTO examiner, better ways to raise capital from an investment and commercialization expert, and how to conduct an effective, compliant green marketing campaign. People respond to that blend of breadth and specificity, and the enthusiasm for this event is proof.”