“Audi already has a strong presence in the southern market with showrooms in key markets like Bengaluru, Chennai, Hyderabad and Kochi. The opening of a new showroom in Coimbatore reflects our commitment to offer our customers with an unparalleled luxury experience of class defining products and world-class services that truly emphasize our core brand values of progressiveness, sophistication and sportiness”, Perschke said.
Spread over a total area of 6,102 square feet, Audi Coimbatore showroom has a honeycomb aluminum façade on the exterior. The outlet has a display area that can accommodate 6 Audi cars. Audi Coimbatore will also house an Audi Shop and the Audi Exclusive elements, where customers can order customised products and purchase a variety of Audi branded merchandise. The entire Audi India Model range will be available for sale in Coimbatore.
“We have been steadfast in expanding our network so as to achieve the target of selling at least 8,000 cars by the end of this year. It is this ability to identify potential markets and tap them with right products that has helped us maintain our position as the fastest growing luxury car brand in India. Audi has bagged 27 awards for our class defining products such as the A8, A7 and the A6 and this not only reinforces our brand’s appeal but also the prominent position that we have taken in India’s luxury car market. I am confident that our impressive sales performance where we achieved the No.2 position in the first quarter coupled with the recent launch of the Audi TT and imminent arrival of the new Audi A4 and our fast expanding dealer network will ensure that Audi maintains its position as the fastest growing luxury car brand in India”, the official pointed out.
Anandakrishnan added: “It is a matter of great pride for us to be appointed as an Audi dealer and we hope the opening of this new showroom in Coimbatore announces the beginning of a longstanding association with Audi. At Audi Coimbatore, we will ensure that customers are provided with a distinct luxury experience that the brand with the four rings is known for globally".
Audi Coimbatore will also manage the exclusive Audi service facility, located at Avinashi Road. This facility is spread over an area of 13,250 square feet and has a capacity to service ten cars a day in one shift on a total of five bays. The technicians at the facility are trained to ensure world-class services to the customers.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 18 centres. Audi opened new showrooms in Delhi West earlier this month and in Nagpur last month. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore.
Audi recorded a strong first quarter with 2269 cars delivered in India between January to March 2012 – an impressive growth of 41 percent over the same period last year (1611 cars: Jan- Mar 2011). Powering ahead with its positive outlook for 2012, the brand with the four rings continued its growth trajectory with a sale of 1002 cars in March 2012 – a growth of 47 percent over the same period last year (681 cars: March 2011); which nearly equals Audi India’s annual sales figure of 2008 (1050 cars).
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune, and Surat. Further developments include Lucknow and Mumbai South. For more on Indian automotive industry, visit automotivehorizon.sulekha.com.