KL Communications to Emphasize Co-Creation, Consumer Empowerment at Market Research Technology Event

April 26, 2012 - PRLog -- Sean Holbert and Laura Penrose of KL Communications, Inc., are slated to speak on the importance of empowering consumers through marketing research technologies at THE Market Research Technology Event, to be held April 30 – May 2 in Las Vegas.

KL Communications, Inc., a Red-Bank, NJ based marketing research firm, is also a sponsor of this event, and will host an exhibit as well.

Holbert, Executive Vice President, Client Relations, will be co-presenting with Kurt Hillmann, Director of Shopper Insights for Bacardi USA, Inc.  Penrose, Client Services Manager, will be co-presenting with Larry Green of 24 Hour Fitness.  Both presentations will show how companies are using technology to empower consumers and invite them into the co-creation process.

“This conference focuses on how innovative technology is being used to gather insights, but passionate consumers need to be a part of this process also,” explains Holbert. “It’s all about collaboration and using technology to empower consumers.”

The conference, which is sponsored by the Institute for International Research, is designed to reveal and examine the breakthrough technologies that are being used to understand consumer behavior.  Other topics include: the state of the industry, neuromarketing, social gaming, social analytics, virtual shopper behavior, geo-location, mobile research, and the overall future of market research.

At KL Communications, the goal is to provide your brand and customers with shared experiences that provide insight and drive innovation. The company’s IC2 platform is an integrated solution that provides an ongoing feedback loop. IC2 combines the best of traditional and new MR (e.g. Social Media Measurement, Crowdsourcing, Mobile Journaling, etc) to offer an iterative, collaborative, and creative way to empower consumers.

For more information about this event, contact KL Communications at (732) 224-9991, or visit the KL Communications website at www.klcommunications.com.

Lisa Fuchs, PR Rep
KL Communications, Inc.,
(732) 224-9991
www.klcommunications.com
pr@klcommunications.com