Curran's new customer registration uses OpenID, offering customers the option to register a store account using their existing Yahoo!, Google, AOL, or Facebook user ID. Along with registering and signing into their account through a popular, trusted provider, customers can also enjoy the benefit of not having to create and remember an additional user ID and password. Repeat customers can enjoy a faster, more efficient checkout experience with stored shipping and billing addresses pre-populated on checkout pages.
According to Patrick Curran, VP Business Operations at Curran Associates, "With well over 100 repeat customers who regularly purchase our conference proceedings online, this added service allows them the ability to place new orders with greater ease. Additionally, they can track their own order status and history without having to contact customer service."
For over 25 years, Curran Associates, Inc. has been focused on marketing and selling conference proceedings to science and technology libraries around the world. The company also has a unique service arm that works with technical and society publishers to offer "on-demand" printing of proceedings that are otherwise only published in electronic format (CD, DVD, USB, or web server). In addition, the company has a global network of sales agents, importers and library suppliers who play a significant role in making printed proceedings available for those who still prefer print.