Kathy Douglass, CEO of The Greensheet said, “Our paper has brought buyers to our customers for over forty years. We are so happy to help bring customers to a reputable brand like DIRECTV.”
DIRECTV originally advertised with The Greensheet in November of last year with 100,000 inserts in Houston and 100,000 in Dallas. After a successful initial run, the company bought a full slate of insert advertising, placing 770,000 inserts throughout the publication’
The inserts serve as an effective complement to the company’s current direct mail sales and marketing strategy. By reinforcing its message in The Greensheet’s pages, DIRECTV hopes to improve exposure and increase the likelihood of sales.
So far, the move has been effective.
Elite Sales Accomplishment
DIRECTV’s Texas-wide full-press run is just one success in a string of recent sales achievements for The Greensheet. The company’s sales numbers are on pace to top last year’s by a wide margin (over 8%). The Greensheet has a reputation for outperforming already impressive sales output on a regular basis.
“Companies like DIRECTV advertise with us because we bring them results,” said Clint Finch, The Greensheet’s National Sales Manager. “Our media consultants bring a broad, knowledgeable skill set to the table. We want our customers to benefit from not just our elite distribution, but also our proven sales strategy.”
About The Greensheet
The Greensheet, a free classified publication, is the leading connection between local buyers and sellers. The Greensheet’s neighborhood-
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