Crazy Dragon Books Launches a New Customer Experience

April 26, 2012 - PRLog -- Crazy Dragon Books - the specialist retailer of books about China - has launched a new website which aims to transform and improve the online shopping experience for customers.

The unveiling took place in the wake of the London Book Fair; which this year was bigger and better than ever and focused on the booming and exciting new Chinese literary market.

After copious market research and studying customer feedback they decided to make changes to the layout, organisation, search options and payment systems. The result is that it is now easier than ever to navigate the website http://crazydragonbooks.co.uk to find the books that you want, whether they be travel, history, literature or books on traditional chinese medicine. All of the books are individually read and reviewed by Crazy Dragon staff in order to give you a unique, honest and detailed appraisal of the book - and not just what is one the back cover.  You can now search by publisher as well as by topic and by title, so if you want to find all of the excellent Asiapac titles then you can do by going to http://crazydragonbooks.co.uk/Publishers.

Perhaps the most dramatic change comes with the payment systems. For a start this now includes the option to pay through Google Checkout. Beyond this change the layout and options have been radically revised to make it much more intuitive and easier to use. You no longer need to register with the website to make a purchase and you can opt in to the Crazy Dragon Newsletter which keeps you informed of the latest arrivals and also the gives you access to special offers.