Most businesses are either unaware of this directive or are taking a ‘wait and see’ approach, hoping that the odds of being prosecuted first out of over three million businesses are slim. The fact is, if your site uses Google Analytics to track visitors, then you are impacted by this law.
Rather than burying your head in the sand, it is time to start preparing. The guidelines from the ICO are a good place to start. Speak to your web developers to find out what type of cookies your site uses and what solution they recommend to obtain consent.
There is certain to be a conflict between the desire to collect as much information as possible from visitors to a site and not frightening people away. In order to achieve true transparency, all websites should be designed with the user’s privacy in mind. In the current economic situation, businesses can ill afford a £500k fine. Therefore, don’t be a test case: take action now.
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