SCC’s latest quarterly survey points to stronger orders and sales in most areas, led by manufacturing and tourism. In the tourism industry, expectations for the year ahead are said to be at their highest level in four years. A Source from Think Marketing definitely thinks that the increase in tourism for 2012 is down to the Queens Diamond Jubilee and the London Olympics.
Economists believe that Scotland, and the wider UK economy, may have avoided falling back into recession during the opening three months of the year. An initial reading of first-quarter UK GDP is due on 25 April. “Businesses are now more confident as to the year ahead, but confidence varies between sectors and Scottish regions.
Despite the upbeat findings for tourism, two-thirds of companies operating in the sector reported that a lack of tourist demand was the primary business constraint. Poor transport infrastructure, high fuel costs and weak marketing also remained a concern to hotel operators. Clark said: “It may become more difficult for rural and island businesses to attract new customers. The poorest performing sector in the first quarter was retail, where the “very low levels” of business confidence picked up only slightly.
Think Marketing is a successful outsource sales and marketing company based in Edinburgh. ‘We can definitely see that the moral amongst business owner is on the up. The impeding Olympics brings the spot light on to the UK which is a major plus for businesses and as a whole the whole of the UK will see an increase in trade because of this.’ Continues the MD of Think Marketing.