Roma Express enters the digital signage era with its new MenuBoards
The Digital Signage MenuBoard project is integrated with SocialMedia and other real time data to inform and entertain the clients.
Digital Signage MenuBoard by IMVINET
PRLog - Apr. 25, 2012 - CARACAS, Venezuela -- Roma Express, the new fast food proposal of well-known Italian and Mediterranean restaurant "La Romannisima", decided to enter the digital signage era with its new MenuBoards located in its Caracas store. They are confident this new marketing and communication strategy will deliver on time information and promotions to benefit both, the store and the client. For this task, they relied on IMVINET, a company specialized in Digital Signage in Venezuela, to develop the project, create de content and manage de Digital Menu Board leaving the store clerk in charge, the possibility to interact with the menu in case of any change in the programing.
Although the programing is made exclusively for its clients, IMVINET and Roma Express develop the idea to integrate visual hooks and social media channels for the public to enjoy, creating APIs that will post trending topics of social media, community news, weather reports and sports events and results. The result was impressive, walking public will stop and stare at the screens, transforming it into a great opportunity for the brand and bringing even more to its customers new ways.
A second store has been projected and will installed in a few weeks.