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New London Fight Zone Launched at Lillywhites

A new retail concept named London Fight Zone has opened on the top floor of legendary sports retailer Lillywhites at London’s Piccadilly Circus.

PRLog - April 25, 2012 - London Fight Zone provides boxers and Mixed Martial Arts fans the ultimate fight store proposition. All the training gear, apparel, footwear and equipment needs are met for every style of fighter at every levels from beginners to pros. London Fight Zone will also appeal to general fitness fans and gym-goers keen to be kitted out in credible kit and clothing.

Fight brands that will be stocked in the dedicated 800 sq ft Fight Zone include Lonsdale, Everlast, Adidas, Tap Out, Title, Venum, UFC, Bad Boy, Rival, Cleto Reyes and Queensberry.

Iconic imagery of Muhammad Ali and Henry Cooper amongst others features throughout the London Fight Zone, demonstrating the range and heritage of the brands available. Red brick walls and dumb bell clothing racks create an old school boxing club look and feel gets everybody into the fighting spirit.

According to Ian Campbell, Lonsdale General Manager, “London Fight Zone is a great concept for fighters and for those who enjoy fight training and the associated lifestyle. The area is stocked with the leading fight sports brands and the best equipment making it a destination for all fighting needs. We are expecting it to be a huge hit amongst fans.”

For more information please contact:

Rae Young      rae@brandnation.co.uk      0207 940 7176
Jenny Scott      jenny@brandnation.co.uk   0207 940 7178

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Location:London, Greater - United Kingdom
Industry:Retail, Sports, Apparel
Tags:boxing, lonsdale, Lillywhites, mma, retail
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