Boundary Bathrooms Launches New Website Redesign

April 25, 2012 - PRLog -- In this age of constant change and innovation websites have to keep up with the times if they are to remain relevant. This particularly applies to businesses on the Internet, where the customer wants to find what they are looking for quickly and easily so need a site that is simple to understand and navigate. Taking this into account Boundary Bathrooms have launched a re-design of their http://www.boundarybathrooms.co.uk website, modernising its look and making it easier to use for customers.

The company has dropped the orange and black of the old site and instead introduced a sleek modern blue look that makes the website look less cluttered and is easier on the eyes. Alongside the colour is a brand new logo, while the company slogan ‘Excellence created by the brands’ has changed to ‘Delivering excellence since 1946’ – a slogan that emphasises Boundary Bathrooms long serving life in the bathroom retail industry.

Richard Aspden, IT Manager at Boundary Bathrooms and in charge of putting together the new design, explained why it’s all change at the company “Our old design served us well for quite a long while, but change has to come sometime and you can’t stick to the same old look forever when it comes to websites. First impressions are crucial when customers land on your website, so we went for a look that’s easier on the eyes and makes the text – and ultimately our products – standout more.”

Usability wise Boundary Bathrooms has implemented a number of changes that both help customers find what they need and gives them further ideas for their perfect bathroom. Richard Aspden again explained “Customers indicated to us that they would like a way to navigate the site better without getting lost in the thousands of products we have, but they would also like to keep the excitement of coming across something new. Due to this we implemented what’s called a ‘breadcrumb trial’. So if you click on to view a wood bath you can easily see which categories you have passed through to get there, such as baths, and then you can simply click on one of those links to see even more products related to your find.”

Boundary Bathrooms also believes that customers opinions matter, both to the company and other customers. Joanne Butterworth, marketing manager, highlighted the efforts the company are making to reach out to their customer base “If a customer loves one of the Manhattan Showers (http://www.boundarybathrooms.co.uk/Manhattan-Showers_b/) range of products they could have emailed us, but now they can make their views known to us publicly. Word of mouth can be a powerful way to attract a loyal customer base, so we have a Twitter and Facebook account that really helps us get out there and understand what people want and where we can improve, plus customers can easily see our latest deals and new products. We're also now producing how to articles across our blog (http://blog.boundarybathrooms.co.uk/) and other sites that we hope are useful to anyone who comes across them, so we really believe we're providing a valuable service in a host of areas. It’s really no different from that same word of mouth method people have relied on for years, except it’s also now over the Internet instead as well through their friends and families.”

Boundary Bathrooms has been supplying bathroom products for 65 years and has become thoroughly established in the online bathroom retail sector. Through their website they supply thousands of baths, basins, showers, bathroom furniture, bathroom accessories and more. They have been owned by The Grafton Group Plc, one of the largest builder’s merchants in Europe, since 2007.