MarketAark :|| Pharmaceutical Industry || Marketing Spend Activity, Sales Behaviors and Strategies

April 25, 2012 - PRLog -- Marketing Spend Activity, Sales Behaviors and Strategies in the Pharmaceutical Industry - 2011-2012: Survey Intelligence

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Synopsis
• Analysis of opinions drawn from leading power industry executives
• Analysis on how marketing expenditure, business strategies and practices in the power industry are set to change in 2011–2012
• Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the power industry in 2011–12. The report provides data on the current size of the marketing and advertising budgets of power industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
• The report examines current practices and provides future expectations for the industry over the next 12-24 months.