Initially Royalty Auto Group is targeting buyers who are interested in purchasing a quality pre-owned vehicle in the $4,000.00 - $12,000.00 price range. Nathan Kesler, Operations Manager for Royalty Auto Group, offers his thoughts on this initial strategy:
"We noticed a lack of very nice, very clean, mechanically sound vehicles in our area of Texas - and we are filling that niche nicely now. Automobile purchasing these days tends to be a little frustrating and can leave the buyer with a less-than-satisfactory experience. Whether it is a personality conflict with a showroom employee, or excessive fees that are added to the purchase price of a vehicle, many customers of dealerships leave with a sour taste in their mouth. Not at Royalty Auto Group. What may you expect your experience with Royalty Auto Group to be like? You may expect friendly, courteous service and a no-frills purchasing experience. You can count on there only being two line items associated with your purchase here - the price of the vehicle and a $200.00 lot fee, which goes towards the pre-sale care of your vehicle (washing, detailing, mechanical inspection, and mandated Texas dealership costs). Online buyers can plan on having a third line item cost and that is transportation costs to have their vehicle safely delivered to them. Come see for yourself and you will appreciate the Royalty Auto Group difference."
At the time of this press release, Royalty Auto Group is a cash-and-carry operation, with financing coming soon. The company's low operating costs and minimal staff (Nathan and his business partner are currently the two sole employes) ensure their customers are not paying built-in sales staff wages or property leasing fees in the price of their vehicle purchase.
Royalty Auto Group also does not utilize the traditional car lot approach to their business. This allows operating costs to remain at a minimum, which in turn allows savings to be passed on to their customers.