The program involved a number of phases and required active participation from the school, the students and the local sponsoring Ford dealership. Bigfork High School students created a video that was entered into the competition with other schools. The Drive One 4UR School test drive event was held on April 14th. at the Bigfork High School, and the first round of video voting took place on April 16th.
The schools participate in a series of run-offs modeled after the “Final Four” bracket-style tournament. Bigfork High School not only survived the first round, but due to Valley Ford’s community involvement, they rallied social friends from around the globe to vote for this video. In a town of just over 1,500 residents, Bigfork High received over 3,000 votes for their video virtually destroying their first round competitor.
“This is an important event for Bigfork because in our rural area there aren’t many opportunities to raise funds as significant as this. We are delighted to host this fundraiser to support a great Montana high school,” said Jim Peterson, owner, Valley Ford in Kalispell.
The Bigfork students did something that everyone in Montana can be proud of and we hope parents, students, alumni and social friends turn out to vote for Bigfork in round two, which is Wednesday, April 25th. To vote on Wednesday, visit http://www.facebook.com/
Ford's Drive One 4 UR School program was launched in 2007, and more than $7 million in donations have been generated for schools across the USA.