PRLog - April 24, 2012 - Core Performance, developed by Athletes’ Performance, the global leader in performance training, nutrition, and physical therapy – and Sheraton is proud to announce the global roll-out of “Sheraton Fitness Programmed by Core Performance”
The statistics are conclusive. Travelers require programmes specifically designed for their health and fitness needs on the road:
• 25% of business travelers experience physical stress while flying
• 40% of business travelers skip breakfast
• Lack of sleep has led 23% of travelers to fall asleep in a meeting and 14% to miss a meeting or a flight.
• Travelers who exercise are more alert and perform at a higher level.
With these statistics in mind, Mark Verstegen, Founder of Core Performance and Athletes’ performance, designed a holistic programme exclusively for Sheraton guests, which is derived from the same training methodology used by professional athletes. The programme helps travelers train and eat healthy on the road, as well as fresh, recharge and focus their minds and bodies. So whether you work out every day or just want to take advantage of the nutrition programmes and health tips, “Sheraton Fitness Programmed by Core Performance”
“Mark Verstegen’s Athletes’ Performance methodology has been used to train many of the world’s top athletes and Sheraton Montazah is proud to partner with an organization that can bring this level of world-class fitness and nutrition expertise to our guests. “Fitness and travel go hand in hand as we heard from our guests that working out is a priority when they are on the road”, said Gihan Abdel Latif Director of Guest Service at the Hotel.
Furthermore, guests can access Sheraton Fitness online at Sheratonfitness.com, which features online training programmes created by Core Performance and health /nutrition tips. This allows guests to download workouts and follow the programmes both at home and on the road eliminating any disruption to their fitness regimes. Core Performance is also offering Sheraton Guests a free three-week trial to the online training at CorePerformance.com, which provides customized training regimes based on guests’ goals.
Sheraton Core Performance meeting Breaks: Developed together with Core performance, Sheraton Hotels will soon offer a healthy menu options for meeting breaks which aims to boost the energy level of meeting delegates to help them being at their best throughout the day. In 2011 this will be followed by a full Sheraton FIT Meetings programme which will add techniques to keep the mind and body sharp, and customized group workout options.
“We’re exited to partner with Sheraton to unveil this unique, co-branded programme that touches multiple elements of a guest’s lifestyle, both in and out of the hotel, and helps them compete in the game of life.” Said Mark Verstegen, Founder and Chairman of Core Performance and Athletes’ performance. “Travel takes its toll on all of us and we are dedicated to working with Sheraton to offer innovative solutions that will enhance the overall health of guests.
About Mark Verstegen and Core Performance
Mark Verstegen is the Founder of Core Performance and Athletes’ performance, the global leader in performance training, nutrition, and physical therapy for elite athletes and teams. In addition to his roles at Athletes’ performance and Core Performance, Mark is the Director of performance for the NFL Players’ Association and the author of five Core performance books, including Core Performance Essentials and Core Performance Golf.
Mark is featured regularly in men’s Health and Outside Magazine, and speaks regularly internationally about helping executives, athletes, and consumers alike achieve their performance goals.
Under Mark’s leadership, athletes’ Performance has trained some to today’s top athletes including major champions in basketball, hockey, tennis, and golf. Core Performance has become the industry leader in proactive wellness, delivering comprehensive, measurable solutions to consumers, corporations, and executives alike.
For more information please visit www.sheratonfitness.com or www.sheratonmontazah.com
About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element™. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com .