LG To Launch Titan Series Air Conditioners To Meet Demands Of Saudi Consumers

PRLog (Press Release) - Apr. 24, 2012 - Jeddah: 24, April 2012 –LG Electronics (LG) launched its Titan series air conditioners in Saudi Arabia during the annual dealer convention event held in Jeddah. Comprised of the Window Recipro, New Titan Artcool& Deluxe Plasma (Plasma), New Smart and Fresh from LG Shaker Factory, New Gold Plus from LG Shaker Factory and the Titan, the new air conditioners are capable of delivering powerful cooling while withstanding the Saudi’s often punishing weather conditions and temperatures.

This convention event was organized across KSA by Al Hassan Ghazi Ibrahim Shaker Co. Ltd., the sole distributors of LG Air Conditioners in Saudi Arabia, covering the main regions & was attended by Mr. Changil Jung, LG Air Conditioner Marketing Overseas Group, who expressed his gratitude and appreciation to Sheikh Hassan, CEO of Al Hassan Ghazi Ibrahim Shaker Co. for their continuous efforts and support since the beginning of cooperation between the two companies.

The powerful cooling capabilities of the Titan series are accompanied by expansive and thorough air distribution. The Titan series is capable of projecting cool air at distances of up to 10 meters, the longest air distribution range in the industry. Meanwhile, the Jet Cool function and the 4-way Swing system distribute air in all directions at maximum speed. As a result, the Titan series can achieve optimal temperatures in the shortest possible time, regardless of the outside temperature.

The Titan series is built to last, an essential requirement in a region with a punishingly hot climate. The Tropical Compressor is designed to operate 24 hours a day and persevere through sandstorms and temperatures as high as 60°C. This is partially enabled by the Gold Fin, an anti-corrosion coating, which makes the heat exchanger more resistant to corrosion.

Unique healthcare features have been added to the Titan series, in order to provide customers with the most comfortable and relaxing home environment. The air projected from the Titan series is purified, thanks to the Auto Cleaning function, which also sterilizes the air conditioner’s interior to prevent the formation of molds and bacteria. Health risks are significantly reduced by the Allergy & Virus Safe filter, which eliminates allergen, apatite and binder, as well as 99.9 percent of H1N1 viruses over the course of 24 hours. Meanwhile, the Triple filter reduces allergy symptoms and removes unpleasant odors, and the Plasmaster filter reduces microscopic contaminants and dust, as well as house mites, micro dust and pet fur.

“With our advanced air conditioners, we have been successful in helping create optimal living conditions for our customers throughout Saudi Arabia,” said Mr. John Lee, the President of LGESB. “We will give back to our loyal customers inKSA by redoubling our efforts to design products that can revitalize their lives, even in the midst of the kingdom’s harsh weather conditions.”The Titan series will be initially released in a number of Middle Eastern countries.

We have also launched Multi V and applied business of Screw and Turbo Chillers since few years back in our product line-up, thanks to the efforts and support from our partners and the management of Shaker Company. We have the world-class technology from LG coupled with a huge market potential in the Middle East. We have developed a range of products and solutions that meet the ever more pressing demands of consumers, while also containing costs and reducing energy consumption. We have confident that we LG products have energy solution covered, whatever the business is. With this establishment of full line-up of air conditioning systems, LG is planning to evolve into a total solution provider for the Saudi Arabian Market, added by Mr. John Lee.


For further information, please contact:

Wael Sabri
Pencell Public Relations
Phone: 02 2834067
Fax: 02 2834050
Mobile: 0504944525
Email: wael.jeddah@pencellpr.com

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobilecommunications and home appliances, employing more than 93,000 people working in 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprisesfour business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning &Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a GlobalPartner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquiresexclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor ofthis global sporting event. For more information, visit www.LGnewsroom.com.

About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC), and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC)and Lighting around the world. Bringing technology leadership from the worldwide HVAC market and incorporating technologies from throughout LG, LG AE is increasingly expanding into specialized B2B solutions as an integrated energy solutions company, with a central focus on eco-friendliness and energy efficiency. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE has broken its own sales records every year since 2000.

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