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Follow on Google News | Aumcore Malaysia in Partnership with Mindshare Launches Blackmores Malaysia Facebook CampaignBy partnering 988 Radio with Blackmores Malaysia, Aumcore developed a Facebook application that engaged the audience in a mixed media experience by forming a trivial contest for their customers
By: Aumcore Blackmores Malaysia offers natural health solutions by translating their knowledge and experience to create an advanced line of vitamins/supplements. They were founded in Queensland, Australia during the 1930s by Maurice Blackmore to provide reliable health solutions for the general public. Mindshare, as part of a global media network, focuses to make their clients’ brand more famous and more profitable. They offer their clients an integrated solution for their needs across a variety of core services through their expert team of specialists. The Facebook campaign was created in conjunction with Mindshare Malaysia in order to promote Blackmores Malaysia’s new product line. By partnering 988 Radio with Blackmores Malaysia, we’ve developed (http://www.aumcore.com/ The Facebook campaign consisted of a daily question announced by the radio station during a specific time. Listeners were then encouraged to post their response to Blackmores Malaysia’s page, bringing an extensive amount of traffic to their website. Blackmores Malaysia’s page has been well received, and continues to maintain a substantial amount of participation with over 26,000 members who have “Liked” their page. The campaign for Blackmores Malaysia’s page can be found at www. facebook.com/ Aumcore is a multidisciplinary agency that promotes consumer engagement across all media. We function to fully integrate all disciplines in order to offer a consistent and vibrant brand experience. Our lateral thinking provides a highly focused, energized and structured approach to creativity. Additional information about Aumcore can be found at http://www.aumcore.com/ For Further Details Contact: Niraj Patpatia 3348 Peachtree Rd NE Suite 150 Atlanta, GA 30326 P 404.442.6200 F 404.537.1849 info@aumcore.com End
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