Civicom is an expert in managing your international IDIs and focus groups using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Qualitative Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services at http://www.civi.com/
The Worldwide Conference on Qualitative Research is a much anticipated event in the industry. Sponsors, attendees and exhibitors alike are all looking forward to flying to Rome and attending this prestigious biennial event. The Rome 2012 conference is amicably named Qualitative Renaissance – Challenge Your Thinking. The whole world is now at another turning point due to technology advancements. The conference will address how conventional methodologies are increasingly challenged. It will also showcase how new methods and technologies are being embraced as everyone dives deeper into the subject of creating new ways of uncovering human truths and cultural insights.
Marketing research technology providers continue to discover and develop new solutions to expand the qualitative research toolkit which will allow researchers to broaden their reach while empowering them to get closer to respondents as they are in-the-moment. Civicom’
Civicom CyberFacility – the phone and online solution for conducting IDIs and Focus Groups, is just one of the perfect examples of marketing research’s evolution of methodology. Traditional interviews and focus groups that used to be very restrictive due to time and geographic constraints has turned to phone and online solutions to reach a broader respondent base, gain control of privacy, increase productivity and maintain focus on the research rather than the process. Civicom’
Civicom is a loyal supporter of the QRCA and has been a sponsor of their annual conference since 2007.