Nicole Elmore set up a blog adding high-quality and informative content daily that even long term business owners find of value.
Her newest goal is to provide an opportunity for start-ups or individual designers, artists, and writers to gain brand awareness by creating a space on her site, dedicated to link to other websites. http://myblog.nicoleelmore.com/
In addition she created Writer's Daily Dare, a free writing course for individuals interesting in improving their writing skills - http://myblog.nicoleelmore.com/
She is open for feedback and suggestions on how she can improve reader experience and content and "encourages readers to comment on her posts with any questions or suggestions and sign up for her newsletter to keep up to date and keep learning what takes one person years to research on their own". Her passion for writing is obvious, she is currently searching for site and blog owners who will allow her to write guest blog posts for a mutual beneficial relationship. If you are interested, please contact her at firstname.lastname@example.org .
Understanding Your Target Market - Targeting Different Social Classes - Value Segmentation - Attribution Theory - Customer Satisfaction and Dissatisfaction
In her latest post Nicole Elmore writes that "Understanding the target market is a crucial aspect of the communication process. When companies launch a new product or change a current product, they try to promote this particular product to increase/maximize profits. Marketers can do that through a marketing communication process. Through mass media, such as television, newspapers or internet advertisement, a target market can be reached by the communication. The Marketing manager acts as the sender and with his/her form of the communication (it could be for example the advertisement on television), the “message” is encoded. The people who view the commercial on television (which is the message channel), decode the message by using their own interpretation. Interpretations can vary from individual to individual, because everyone’s personal experiences and current circumstances influence the way one interprets the message. Thus, messages can even be interpreted differently by the same person at different times.
The only way that marketers (and essentially also companies) can know how their message has been received is by the feedback of the viewers. Because selling is only emphasized on the target market, it is most crucial for companies and marketers to understand the target market’s feedback in this communication process.
This however is not an easy task. The target market starts a new communication process when leaving feedback by encoding their message, sending it through a message channel until the company or marketers receive the message and decode it, which has the risk of being misinterpreted as well. Hence, the communication process is quite difficult to understand correctly.
Targeting Different Social Classes
It is important for companies to adjust their marketing strategy and develop different offerings for consumers in different social classes
Each social class usually has differing needs, wants, and consumption patterns. The upper class and upper middle class usually tend to invest more than people of other social classes. Other consumer behavior patterns among the upper class and upper middle social class that have been identified are that only half of the social class purchases gifts from upscale stores, while the remaining half buys gifts at regular stores. Furthermore, for this class the product characteristics determine the quality one assigns to a product rather than the price.
A distinct consumer behavior habit between the middle class and the lower class is for example that higher percentage of people in the middle-class subscribe to premium cable channels. One reason for this behavior is the financial factor, namely that more people in the middle class can afford the monthly payments for premium cable channels. Finally, homeless people who do not have shelter and often times much food, have significantly different values than people in the upper class for example. Homeless people will spend money primarily on food and shelter, which are their primary and basic needs. In contrast, since upper class consumers have shelter and food, they rather take it for granted and value luxurious items more."
Read the full post on her blog
She continues to surprise her readers with unique content every day with posts like
1. "A Strong Online Presence - SEO, How to Improve Your Website, Internet Marketing"
2. "Future Trends - Web 2.0 - Digital versus Handwritten Content - How the Internet changes Our Lives - Internet Safety"
writing about how implementation of computers as well as the internet has changed our lives significantly. According to Nicole, it [the internet] "has enabled us to be more productive and offers a wide range of alternatives to work faster, be more organized, and communicate with the rest of the world. But it also brought some concerns along with it."
3. "Business Finance Basics - The Loanable Funds Theory - Deficit and Surplus - Interest Rates and Global Effects of Excessive Borrowing - Money Market Funds" with which she hopes to motivate business people to learn the basics of finance that in her opinion are important for everyone to know.
4. "Taking Your Business to the Next Level - Global Business, International Marketing, International Target Audience and Cultural Differences - Global Logistics"
All available on her blog at http://myblog.nicoleelmore.com
Nicole is currently working on a few projects to benefit underprivileged children in third world countries while working on her eBook and continuing to pursue her talent in art and photography - More about Nicole Elmore at http://www.nicoleelmore.com
Entrepreneur. Artist. Writer. Business Woman. Friend. Designer. President and CEO of Elmore Marketing - http://www.elmoremarketing.com
My Blog: http://myblog.nicoleelmore.com
My Website: http://www.nicoleelmore.com
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